Where experts & shoppers share knowledge

Each month, over 3 million people rely on Knoji to research products and brands before they buy. Our mission is to make shopping more transparent — join us today and help make the internet a better place to shop.

It's hard to trust online reviews these days. Many brands will resort to paid — or even fake! — reviews in order to promote less-than-stellar products, resulting in less-than-stellar experiences for shoppers looking to make a smart purchase.

So how can consumers shop without wasting their time — and money?

Welcome to Knoji

When we set out to create Knoji, our goal was simple: we wanted to provide shoppers with a transparent, community-driven hub for sharing honest, verified information. We meticulously weed out spam, bots, and other unreliable sources, ensuring that consumers can trust any review they read.

The Internet’s FAQ

Does Amazon have a military discount policy? Which clothing brands really offer free exchanges? Does H&M price match? Our team of editors research and find answers to some of these questions, and our shopper community fills in the rest. In fact, we have over 1 million answers in our FAQ, and it's growing fast.

Review Anything

Just got the new iPhone and want to rave about its awesome camera? Tried to return pair of shoes online, but the store rep ghosted you? Have a favorite brand and just want support them online? These are all things we want to hear about on Knoji.

With our Review Anything tool, you can rate or review any product or brand. Your review will appear on the relevant brand or product pages for shoppers to see.

Have a complaint? Brands will be able to respond to negative feedback. Should you feel satisfied with their response, you’ll be able to remove your review.

Unlock privileges, build up influence, and even get ranked as a top expert if enough members love what you post. To begin, just create your account.

Slice, Dice, Compare

We all research purchases in different ways. Sometimes, we're comparing two similar-seeming options ("iPhone 11 vs Samsung Galaxy S10"). Other times we're looking for top 10 lists ("The best online mattress brands"). Or maybe we have a very specific question ("Which robot vacuums can handle hardwood floors best?"). On Knoji, every review and community rating can be called into a comparison grid, onto a top 10 ranking list, or brought to you based on your personal question — it all depends on how you prefer to research.

Never Miss A Deal

When you're ready to buy, we’ll help you find the lowest price and get the best deals. Our price tracking technology tracks prices for thousands of products across hundreds of retailers, alerting you to price drops and enabling you to price compare all in one convenient place.

In addition, we go one step further than any other price tracking tool by tracking and testing discount codes for thousands of different products. By combining the lowest online price with an available discount code, Knoji is often able to give you a lower final price than any other shopping site.

Brands, Claim Your Page!

If you represent a brand listed on Knoji, you can claim it (it only takes a few seconds, and is completely free!) to better provide accurate information to the Knoji community. You can post "official" answers for your brand, and respond to consumer reviews.

On Knoji, you can even "mediate" negative reviews by communicating directly with people who post complaints, giving you the opportunity to have the customer retract the negative review if you successfully resolve the situation. (We'll still show the communication history for transparency, but in secondary position on your page). It's all part of our mission of providing the internet's most authoritative and trustworthy database of reviews.

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